Professional Fashion Translation Services

When one usually thinks of the fashion industry, images of catwalks in New York, Milan and Paris are usually pictured. However, most of global growth in fashion today is coming from emerging markets. In fact, a report by McKinsey & Company claims that in 2025, 55% of all mid-market apparel sales will come from emerging markets. Similarly, as emerging consumers begin to travel more, their purchases outside of their home countries are expected to grow as well. For example, by 2020, 75% of luxury good sales are expected to be by Chinese consumers with at least half of these sales being outside of China. Therefore, if you want to be able to exploit this growth, a professional fashion translation is essential. Tapping this growth requires a multifaceted approach to your brand’s localization strategy.

The fashion industry is very particular. There are a number of different stakeholders involved in the process. For example, there are your re-sellers, the media and your end consumers. Therefore, an understanding of the the local fashion scene and the manner in which material should be adapted for each player is key. Scryb’s fashion translators have either worked in the industry before or have studied it in depth. They have the knowledge to localize product descriptions as well as the skill to craft your brand’s image so that it bests suits your targets.